The main point of having your website is to have it stand out on the web. That means not only having it rank better than your competition, but also having it stand out visually. With a better looking website, your business could look more legitimate. But how do you know if your website is the best looking? What trends have already overstayed their welcome?
As with anything else, seeing the same thing over and over again can get old. Making sure your website is unique can help you stand out from the crowd. One of the biggest overused elements in websites is sliders. In order for your website to stand out you have to have a great opening slider in order to make it relevant. As internet speeds advanced and dial-up became a thing of the past, websites took full advantage of this increase in bandwidth. Making images bigger and bigger became all the rage. Plenty of sites have huge full screen photos but does that make them any more appealing or effective? If done correctly it should.
Another new trend in websites has been the implementation of parallax. While it is fun and visually appealing, in excess it came become cluttered and actually impair the users experience on your website. We find, the more image heavy and parallax heavy the site, the slower the load times, and for most users that can lead to frustrations.
Is your website up on the latest trends or simply one of the thousands of websites that have been using the same trends?
