One of the most exciting steps for any new business owner is when their website finally goes live. Having an effective website can make or break your business. Launching the website is only half the battle, turning it into a successful part of your business is another animal. Perhaps the most crucial part of a new site is having a solid content strategy to build your brand authority. These are some of the most critical steps you can take before launching to monetize your website.
Choosing the right Web Developer and Hosting to give you the freedom to modify your website.
At Lafayette Louisiana Website Design, we pride ourselves on giving our clients the tools to succeed. No one knows your business as well as you do. By building websites using WordPress, it allows clients to easily edit and create webpages and blog posts on their own without having to rely on external help. Of course, having a helping hand when you get stuck on the technical side is always important. It’s so user-friendly that over 30% of the internet uses WordPress as their websites content management system (CMS).
We supply you with the tools and methodologies to make changes to your website, but we also make sure everything is to code and won’t penalize you on Google. Some clients don’t want to bother with the technical details of their website. For those clients, we can create pages for you and even have industry-leading content developers for solving your writer’s block.
What is your company’s purpose?
Defining your purpose is the first step in creating a clear marketing plan that is clearly defined. Your marketing strategy should strengthen your company’s brand, and authentically relates to customers’ needs. Through sharing your experiences and beliefs as a company, you establish a personal connection with your audience that shares similar experiences.
Defining your brand is a critical step in developing your Mission Statement, and will make developing a marketing strategy ten times easier. Your brand builds trust with your viewers and will ultimately drive them to become customers. Conveying your purpose through your Mission Statement is the best way to set your company apart from the competition. How does your business affect the lives of your customers? How are you achieving your company’s purpose? These are all things to consider when writing a Mission Statement.
Affiliate marketing is the easiest way to begin monetizing your site.
Wouldn’t it be great to have your website make money for you without having to sell your actual products or services? Well, that’s the beauty of Affiliate marketing! The most common way to begin affiliate marketing is to write about the services and products that you enjoy. If readers of your blog then purchase the services or products through an affiliate link, you get a commission.
The best part? It doesn’t cost anything to get started! Businesses everywhere want you to write about and recommend their products. It’s a genuine and low effort way for them to advertise. Some companies are willing to pay big money for those endorsements. We spoke about your company’s purpose. Keep in mind the purpose of the company you are affiliating with to align with their brand values.
Affiliate marketing income can be earned without having to work hard to make the sale. All you need is to have a decent following and convince them of why a product is worth buying. As you grow your audience, so will the income you earn on the purchases they make. Just be sure to keep reliable records of your click-throughs and viewer numbers.
Email Marketing is a delicate balancing act, but getting it right can yield great results.
Typically, email marketing is a way for businesses to turn their viewers into frequent returning customers. It’s the perfect way to launch a new product or promote sales to drive more customers to your website. Before email marketing can work for you, you have to build up a subscriber list. There are numerous ways to begin building your list. You could advertise with a newsletter link in the footer of your website, a popup when they first view your blog, promotional giveaways and free giveaways upon signup.
Giving your subscribers useful and relevant information is the best way to build your brand loyalty. You will slowly begin to convert casual readers into loyal followers who trust your expertise.
Startups have to have a growth model if they want to level up to monetizing their site. With these critical factors in mind, you can develop a strategy to earn money through the content you write. Have an end goal in mind. Prepare for your inevitable following by being ready to implement the conversion methods mentioned above. These steps will ultimately lead to success in reaching your long term monetization goals.