OUR SERVICES
Paid Search and Inbound Marketing
Our Services
Content Marketing
What is the difference between good content and bad content?
When the content is great, the customers will return to your site. If the content is amazing, they will share it with their friends. Thoughtful, insightful, and exciting content will reach new customers.
We help develop your content with the specific goal of generating new leads and driving repeat business. The key to great content is to be genuinely insightful. A lot of companies intend to trick their customers by copying and pasting articles from other websites or trying to sell their products through content. We believe that the most effective content has the customers best interest at heart. Building trust through informing your customers will be far more beneficial in the long run, than trying to force sales.
Content Marketing is King
With the constant fluctuation of the online marketplace, content marketing is becoming more and more important for search engines and consumers alike. “Content is King” truly does apply to your website. Having consistently great content will help drive customers to your website. Content marketing goes beyond typical sales pitches and advertising you might find elsewhere.
The goal is to build trust with your clients and provide them with useful information that pertains to your company.
Having a beautiful web design is only the first step. You need to separate yourself from other companies by having rich content that keeps your customers engaged. Great content marketing will not only improve your SEO (search engine optimization) but will help raise brand awareness and a more intimate connection with your customers. Our collaborative approach will help you develop a strong message that your customers respond to.
Email Marketing
Should I use Email Marketing?
With the online marketplace becoming more and more saturated, it’s essential that you develop a solid email marketing strategy that works. If you’re like us, you ignore most spam emails. It’s because of this clutter that it is so important to have a great email marketing strategy.
Email marketing is more than just sending out spam to your customers. It’s providing them with useful and interesting updates that they enjoy receiving. It’s a gentle reminder to visit your site for the newest updates in content marketing. Email marketing should help convert your customers into repeat business.
Our goal is to create a beautiful and engaging email blast that targets your audience and helps build trust in your brand. We have to know your customers before we target them. Our email marketing service helps to clearly define your services and find your target audience. We track and analyze the response to your emails and decipher what your customers are responding to the most. We then use that response to enhance other areas of your marketing strategy.
Lafayette Louisiana Website Design works hand-in-hand with our clients to ensure that they are satisfied. We offer email marketing services that range from advertising and newsletters to distribution, tracking, and reporting services. We want our clients’ emails to reflect their business by providing stunning visuals and working in conjunction with their website. It is the perfect solution to drawing customers back to your website with gentile reminders of updates in your business.
Online Marketing
Why is Online Marketing important?
Online marketing is becoming a necessity in the ever-growing online consumer world. The first thing consumers do to find the product or service they want is to pull out their phones and Google it. If your website is not searchable or marketed correctly, you are losing business.
Standing out in the open ocean of web surfing can be a daunting task. That’s where we come in. Our online marketing specialists are experts in their field. You need someone who knows exactly what they’re doing when it comes to online marketing strategies.
That’s where we come in. Our marketing experts have worked with some of the biggest countries in the nation, and know the ins-and-outs of the online world. We are here to help develop a strong marketing strategy that not only outdoes the competition but helps find completely new customers.
We specialize in the fields of paid search, organic search, social media, email, content, inbound, and SEO strategies, along with conversion optimization and web analytics.
We don’t just apply the same basic online marketing strategy to every business. We take the time to know your business and create a custom online marketing strategy that best suits your company’s needs. We help train you in creating rich content for your website that helps to drive new customers to your business, while still keeping existing customers engaged and loyal. Without having anything of interest on your website, you are ending the conversation between your business and your customers.
Paid Search and Inbound Marketing
Should I use Paid Search Marketing?
Paid search marketing is the perfect solution to finding an immediate audience for your website. Through pay-per-click (PPC) advertising, we can develop a strategy that drives customers to your site. We recommend that businesses consider using both organic SEO and paid search marketing in conjunction to reach the broadest possible audience as well as a smaller, more focused clientele.
We help to create a solid strategy within your budget to get the best bang for your buck. We are highly experienced in paid search analytics and optimization. While SEO (search engine optimization) does its job in boosting your web presence., paid search can help yield results. Because it is geared towards generating leads, the return on investment is very high. Not only is it more effective at generating leads, but it gives us a much clearer picture of your audience. All data from PPC advertising is recorded and measured for future marketing purposes.
What is Inbound Marketing?
Inbound Marketing is about creating and sharing great content with the world. It is a targeted approach with a specific client in mind. It attracts that targeted audience and garners repeat business through quality content.
With all of the clutter found in online advertising, it’s essential that you develop an inbound marketing strategy to lead customers in the appropriate direction. We target the customers who need your product and are searching for it online. Unlike organic search engine optimization (SEO), Inbound Marketing is not only helping everyone find your website, but it’s also helping the targeted potential customers to find your website. This includes all methods of finding potential customers that are already looking for similar services online.
Search Engine Marketing (SEM)
What SEM (search engine marketing) services do you offer?
Lafayette Louisiana Website Design’s Search Engine Marketing (SEM) helps you quickly expand your company’s web presence. We use our extensive SEM expertise to attract new customers to your site. These SEM services include:
Organic Search Engine Optimization (SEO) – optimizing your websites content, metadata and navigation to improve your search ranking against other competitive websites.
Paid Search Marketing – when combined with SEO, pay-per-click advertising will drastically improve your web presence. We help to develop a custom paid search marketing strategy for your business that increases your return on investment.
Social Media Management – When speaking with your customers, it’s important that you understand what interests them and respond accordingly. We help you develop that relationship with your customers. Other companies suggest tactics that abuse the client’s trust and ultimately tarnish the brand. We make sure that your social media plan helps your business communicate better with your customers and helps to find new clientele.
Search Engine Optimization (SEO)
What is SEO?
SEO, or Search Engine Optimization, involves tailoring your website so that it shows up organically (without paid advertising) as high as possible on Google or other search engines. It can be a buzz-word used by companies who try to confuse you, some may even say it’s dead. SEO will always be “alive” as long as search engines exist and people use them.
Should I pay for Google Adwords?
With the constant fluctuation of the online marketplace, content marketing is becoming more and more important for search engines and consumers alike. “Content is King” truly does apply to your website. Having consistently great content will help drive customers to your website. Content marketing goes beyond typical sales pitches and advertising you might find elsewhere.
The goal is to build trust with your clients and provide them with useful information that pertains to your company.
Having a beautiful web design is only the first step. You need to separate yourself from other companies by having rich content that keeps your customers engaged. Great content marketing will not only improve your SEO (search engine optimization) but will help raise brand awareness and a more intimate connection with your customers. Our collaborative approach will help you develop a strong message that your customers respond to.
Outranking the Competition
While no one can guarantee you top placement, we take pride in our expertise when it comes to SEO. If done properly, search engine optimization will bring customers to your website. The goal is to target your demo for more conversions. We analyze your organization and help you to define and target your customer. In our analysis, we take a look at your competition and help develop a strategy for standing out.
Social Media Management
Do I need to use Social Media?
Social media, if utilized properly, can be one of the most beneficial tools in online marketing. Google now uses social media as a way to validate if your business is legitimate or not. It is essential that you have a marketing plan in place to outrank your competitors. The good news is it doesn’t have to be a pain. We encourage businesses to have fun with their social media and to engage with their customers on a more intimate level.
Relax! Start a Conversation.
Social media is a fluid relationship and should be treated as such. If the customer is not responding to a particular marketing strategy, we work with clients to find a solution that they do respond to. This is a great practice for business owners on how to relate to their customers. If knowledge is power, then social media is the most powerful marketing tool of all. It can give you an insight into exactly what your customer thinks of your business.
Gathering Data
Along with being an excellent conversational tool, social media is a great way to gather data and find out who your main audience is. That information lends itself to all other aspects of your marketing plan. The insight learned through social media could potentially drive business and marketing campaigns in ways never before thought possible. Many companies ignore its potential advertising power. We make sure that your company utilizes every aspect of online marketing to your benefit.
WEB DESIGN
Why does Web Design matter?
Lafayette Louisiana Website Design takes a truly customized approach to creating a web experience for our clients. We take the time to design for your business and what is appropriate for it. Web design is a fundamental element of any given site. A company whose website is beautiful and modern will attract the attention that it deserves. The more professional your website looks, the better that first impression of new customers will be.
What sets you apart from other agencies?
We know great design. Designing for some of the largest companies in America, including the NFL, HBO Family, and Nascar, our credentials speak for themselves. We love the chase of finding the latest technology, the latest trends in design, and the latest in user experience. We work with our clients to represent them in the best light. Our web design gives new customers confidence in the business.
We don’t only design beautiful websites, we have worked in the design field our whole lives. We eat, sleep, and breathe design. It’s not just about making the customer satisfied; we make every website something we can be proud of. Our skills don’t just end at web design and graphic design; we also have years of experience in commercials, branding, and marketing. While our focus is on websites, we are able to meet all of your needs and then some.
Function and Form
You shouldn’t have to choose when it comes to having a website for your business. Every web design should not only look great but work perfectly too. We design every website with function in mind. It should be easy for users to navigate and designed in a way that informs the customer of your strongest benefits over other companies.
Not only are our websites beautiful and functional, but we also make them easy to operate. Our goal is to make the web design simple to understand and easy for users to update. We encourage users to update their website as often as possible by creating web design around the easy-to-use backend.