This summer, my family decided to go on vacation to the Bahamas. It’s been a rough year and we all agreed it was time for a much-needed escape from reality. The first thing we did was go to various travel websites to find the best deal. After countless research and review-vetting, we landed on a bungalow just above our price range. It had the best reviews and the pictures of the rooms/resort were stunning. The next step was finding the perfect excursions for our trip. I Googled “Top Excursions in Nassau, Bahamas” and immediately found several blogs listing the “Top 5 Things to See in Nassau.” From there I was able to plan an entire vacation. I looked up each of those excursions and booked them through the travel company’s website. My entire trip planned out and paid for in just under two hours. This common exercise in planning is the perfect example of the power of Google.
Think for a minute what other excursions were out there. What resorts were hiding on page three? I could have missed out on the adventure of a lifetime, all because one site outranked another. That is the power of <a href=”http://www browse around these guys.google.com” rel=”search” target=”_blank”>Google. In 2016 we have been trained and conditioned to instantly pull out our phones and Google “the best…” before every decision we make. It has become an obsession to have the absolute best. And why wouldn’t we want the best? I find myself fearing that I am going to get the short end of the stick if I don’t do my research. It’s that impulse that makes it vital to be on the internet.
The internet is no longer “Build it and They Will Come”
There was a time that you were able to build your site and instantly appear on Google. If you used all the right keywords and tricks of the trade, you could outrank the competition. If there was a formula that would guarantee a top ranking, Google would cease to exist as an effective source for content. Google has thousands upon thousands of coders whose sole purpose is to perfect the algorithm that dictates relevant content. It’s Google’s job to weed out the spam articles and provide you with the content you are searching for.
Google knows when you’ve been bad or good, so be good for goodness sake.
Google is always course-correcting. Whenever there is a loophole that marketers have exploited to bump their site up in the ranking, Google changes its algorithm to fix the imbalance. Today, Google views relevant content as the single biggest ranking factor. Relevant content comes in the form of information blogging, videos and other media produced through your website. If your website does not have a blog, you are missing out on the most important part of Google’s algorithm.
The more legitimate you look to Google, the higher you rank.
Google is looking to find the most relevant and legitimate information to provide its users. The easiest way to find out if a business if legitimate or not is through Social Media. The blessing (or curse depending on how you look at it) of the internet is being connected with billions of other people around the world. Social Media has become a powerful tool in connecting businesses with their audience in ways that just weren’t possible before. With each passing year, Social Media has become more and more crucial to landing your site on Google. If you utilize all of the available tools, not only does it give your site more legitimacy, but it also provides you with more platforms to reach your audience. In Google’s eyes, the more Social Media accounts your company has, the more likely it is to be a legitimate company.
Why all this talk of “legitimacy”? There are hundreds of companies out there trying to find the easiest way to outrank the competition. A lot of these companies have found ways of cheating the system. Every time Google releases a new algorithm, they are degrading the rankings of these cheaters. That is why it is so important to be seen as legitimate. Taking shortcuts and trying to outsmart the system can end in detrimental results. By taking the time to do things the right way and play by Google’s rules, it can pay off in a big way.
I always get asked, “What can I do to help improve my ranking?” My first answer is always, “Blog.”
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