The short answer is yes. While content and marketing are equally as important to a website as design is, the user experience once they’ve arrived at your website is paramount. You can create all of the rich content and advertise for the site until the cows come home, but if the user has no way of easily accessing it or it’s perceived in a poor light then your efforts were all for not. At Lafayette Louisiana Website Design, we are huge proponents of what we like to call the “three ingredients” of an amazing website. Like a good gumbo is incomplete without the roux, the rice, or the seasoning; an amazing website is incomplete without content, design and marketing.
[mk_blockquote style=”quote-style” font_family=”none” text_size=”12″ align=”left”]an amazing website is incomplete without content, design and marketing.[/mk_blockquote]
Think about what you’re looking for when you visit a company’s website. First thing you want to see is if the company is legitimate. You can glean that by their appearance first, then you’ll see if it’s only skin deep. The content is what you’re really looking for, but if the design is dated or unprofessional, you won’t even give the content a chance. Data shows that most users spend about 7-10 seconds on a website before clicking away to the next page. We want to make sure that the click is to another page of your website. Users want the information they’re searching for, the product is what they ultimately want. Your design is that first introduction to your company. It is the determining factor in whether or not the user will view your content or move on to the next website that is more legitimate.