Why Planning Out the Intent of Your Text Impacts Your SEO

Ceo Writing Business Emails On Laptop In Office

When writing content for your website, it’s essential to think about plenty of factors. Style, length, keywords, and emotion are key components to consider. However, one often overlooked, and a necessary part of the content writing process is the intent of your copy. Without defining the goal of your content, your website will lack focus and potentially miss the mark when it comes to customer acquisition. What is the main purpose behind your text? What do you want your readers to know? Finding the answer to these questions before you start writing can not only improve the quality of your work but will help you understand what to write and where to begin.

Typically, all content revolves around three primary intents: to inform, to persuade, or to entertain. The informative text is used as an educational tool for your audience. Persuasive copy is used to convince your readers to buy a product or service, or to achieve a particular goal. Entertainment copy is used to evoke emotion out of your viewers. It’s possible for your content to have elements of all three intentions.

What are your long term goals in writing content?

Think about what you would like for your content. What is your motivation behind writing for your business? Consider these long-term goals before you begin writing anything. It’s important not to lose sight of your goals as you continue writing. Blogging is an ongoing process, and it’s easy to lose focus months or even a year after starting to blog.

Let’s take, for example, this blog. At Lafayette Louisiana Website Design, we blog to keep our readers informed and ultimately to drive new traffic and business to our website. We are building trust with our readers. As a source of knowledge, we want our clients to know that we can be trusted and we are up-to-date on all the latest website trends. We hope that with enough trust, we will eventually convert readers into clients.

Why Search Engines are Taking Search Intent Seriously

One of the most significant new ranking factors is the user’s search intent. The intent is if your content is relevant to what they meant to look up, not necessarily what they did look up. It’s important that the user that finds your page is reading what they intended to search. Otherwise, they will not stay around your website very long. You want the right readers for the correct articles with the right intent.

If you’re looking to build your online reputation and links to improve your search ranking, the intent of your copy is essential. To entice other sites to link to your content, it should be informative and entertaining more than persuasive. The shareability of informative or entertainment content is nearly double that of persuasive copy.

Informative Content

Consider what you know the most about your business. Your area of expertise is the perfect source of knowledge to share with your readers. It’s that kind of insider information that will build trust between yourself and your viewers. Even with a wealth of knowledge, it’s essential to do your research before writing an informative text. This research will help you when deciding what to write and give you sources to fall back on should you need help.

Persuasive Content

Often the most challenging copy to write, you need to walk a fine line between selling your services and authentically appealing to your readers. Sometimes your viewers aren’t even in the market to buy the product you are trying to sell. That makes persuasive text especially tricky to write. Many methods produce good results. Focus on using emotion and some information to aid in your goal of selling. Use positive language as well as personalizing your copy to appeal directly to your customers.

Entertaining Content

Typically entertaining content is either funny or sad. Be it a cute story about one of your clients, or a viral video that is making the rounds. It takes practice to write entertaining content effectively. It’s an entirely different writing style to informative or persuasive speech. It’s informal, and it can be challenging for the humor to translate. Use exaggerations and over the top expressions to help lighten your text. Sarcasm and witty humor can also be useful when writing entertaining copy.

Stay Focused!

With these tips in mind, it should be a lot easier to begin writing for a blog or webpage. Focus on your readers intent, your business’s goals, and the style of writing, and you are already ahead of the game. For blog management and content writing, contact Lafayette Louisiana Website Design today! 337 223 3305

Why a Landing Page is One of the Most Effective Ways to Market Online

Shopping Online Concept

So you want to run an ad campaign but aren’t sure of the best way to achieve results. It’s not as simple as a button press on a website and paying for an Ad. The Ad itself is only half of the battle. If you want to really convert those clicks into leads, you need a page on your site that targets your specific audience. That’s where a Landing Page comes in.

What exactly is a Landing Page?

In its simplest form, a Landing Page is a page on your website that you directly link your customers toward. Whether its a Social Media post, an E-mail Blast or a Search Ad, all advertising can benefit from the effectiveness of a reliable Landing Page. While it may seem simple, there’s a science to perfecting this powerful tool. There is an infinite number of different types of Landing pages. We have gathered the most popular and most effective types to walk you through.

Squeeze Page

One of the most common applications for Landing Pages is in Email Marketing. In order to acquire new customer e-mails, the best method for capturing them is with… you guessed it! A Landing Page. A Squeeze Page is a Landing Page that’s primary purpose is to gather customer e-mail addresses for remarketing. Usually, this is most effectively achieved by protecting content for subscribers only, offering a special coupon or quality content. The Squeeze Page should be short, sweet, and to the point. After all, they are only giving you their e-mail address as a means to get back to the relevant content they really want

Splash Page

A splash page is a go-between page that shows an ad before the content the user is attempting to reach. Often times it is accompanied by a countdown to when the Ad is over, and the user will be redirected to the website. A Splash Page might also take the opportunity to gather more information about a user, such as relevant interests, language preferences, e-mail capturing, etc…

Lead Capture Page

While a Squeeze Page is used to capture e-mail addresses, a Lead Capture Page gathers as much information as possible from the viewers. Typically a Lead Capture should only occur after a customer is ready to use your services. It should be at the very end of your marketing stream since it will take the most time to fill out and requires more determination.

Click-Through Page

A Click-Through Page is often used to pique your customer’s interest before going in for the sale. Commonly they will ask customers to begin a Free Trial period. The goal of the Click-Through page is to get your viewers to commit to learning more about your project. They will often lead to another Landing Page that gathers enough information to begin the Trial, such as payment information and pricing details. Think of the Click-Through as your pre-sale warm up.

Get Started Page

The Get Started Page gives the reader all of the information they need within the first section of the page they see. Followed, of course, by a button to “Get Started.” They are short, to the point and are used to grab a users attention right off the bat before they bounce off of the page.

Paid Advertising Landing Page

If you are running Ads and are not capitalizing on a Landing Page, you are throwing your money away. You need to market to the audience you are targeting specifically. Usually, you are looking for lead generating pages before you advertise a product with the option to buy.

Which page is right for your campaign?

Each campaign is different, but generally, you need to ask yourself what your ultimate goal is. Put yourself in your audience’s shoes. Are they already informed on your product? Are they looking for products or services already? All of these factors and more are used to determine the perfect Landing Page to utilize your Advertising Budget best.

Do you need help starting an online Ad Campaign or creating your new Landing Page? Contact Lafayette Lousiana Website today to get started! 337-223-3305