Curating Your Blog and Catering to Google

Creative writing and inspirational ideas

With so many acronyms and buzzwords in online marketing, it’s hard to keep track. Get ready to learn a new one because E-A-T is becoming more and more important in Google’s algorithm. E-A-T stands for expertise, authority, and trustworthiness. These three factors are essential to building your Google Search ranking. It is no longer “if you build it, they will come.” With so much competition online, Google has put more weight on the reliability of the content’s source.

You should be incorporating these tenents into your content strategy if you plan on climbing to the top. Google has emphasized delivering the most relevant content to the search intent, but now is beginning to focus on delivering more accurate content to searchers. With so much misinformation out there, it’s possible for search results to provide inaccurate and potentially harmful information to users searching for health advice. That’s why positioning yourself as a reliable expert in your field will benefit your ranking. E-A-T is how Google plans on enriching the search experience for everyone.

If your website offers psychological, health, or financial advice, E-A-T is essential for you to understand.

One critical criterion Google reviews when looking at a website’s reliability is the credentials of the author of the content. They want to see who wrote the article and it needs to be easy to find. The author of your blog should have a link to their profile using data that tells Google about the author. Make it easy for web crawlers to find the author’s name and information on other websites where they might have other works.

Expertise

Being an expert in your field means that you are incredibly knowledgable in your particular area. Having expertise does not necessarily mean that Google will see you as an expert. You have to prove that through credentials and reputation. Being able to show receipts of your knowledge is what will give you credence and drive traffic to your blog. You not only have to communicate and instruct others based on that knowledge effectively but also know what your audience is precisely searching for and what will help them.

For example, if you’re targetting users who are new to your industry, then your content should not include a lot of technical terms. You should also be incredibly descriptive and instructional, so your new readers can easily understand your content. Consider using visual aids, such as graphics and video, so that your content is easily digested and keeps your audience’s attention. Be prepared to answer further questions that might logically arise after reading your content. A quick link can keep your readers engaged and increase your conversions.

Authority

Expertise is only the beginning. To build domain authority, it takes networking and backlinks to your site from other reputable bloggers. When more people cite you as a source of knowledge, it gives you more authority. Google then views you as having priority over other content providers. Links are fantastic, but mentions can be just as effective. When news outlets or high-quality links mention you in their content, it gives your site more authority.

Shared content is also the sign of a website with increasing authority. When it’s retweeted, followed, and shared authentically, your reach and expertise are recognized as an authority in your industry. The more people search for your particular company, the more the specific keywords you would like to rank for are associated with your company. This will increase your likelihood to rank for those terms.

Trustworthiness

Trustworthiness is the newest trend in Google algorithms. Proving that you’re trustworthy can be difficult. Without it, your rankings will suffer, and you will be heavily penalized by Google. How does Google judge your trustworthiness? Usually by your customer satisfaction. This means your reputation management needs to be on point if you hope to rank highly. When you receive a negative comment online, you should address the situation proactively and hopefully get the feedback removed or managed.

Conversely, receiving positive reviews and comments gives your domain more trustworthiness. Especially when those reviews are on reputable sources from verified customers. Several factors go into your trustworthiness score, including contact information, physical locations, secure domains, clearly defined policies, and conditions, to name a few.

Key factors in maintaining your E-A-T

With specific health-based industries, your E-A-T is essential in ranking on Google. Google doesn’t want to recommend search results that could potentially harm searchers. They have taken the responsibility of providing searchers with accurate information. That’s why following the E-A-T framework will keep your company clean in the eyes of Google and help you rank for quality terms in your industry.

Remember, it’s a marathon, not a sprint to the top. While you may want to quickly rank, it will take dedication and honesty. The days of overnight rankings are long gone, and keyword stuffing will no longer do the trick. Your website is a living breathing thing, and you need to cultivate it if you want it to grow. Putting in hard work will result in stable, reliable rankings that will ensure your placement.

For more information on blogging and reputation management, contact Lafayette Louisiana Website Design today at 337-223-3305 now.

Why Planning Out the Intent of Your Text Impacts Your SEO

Ceo Writing Business Emails On Laptop In Office

When writing content for your website, it’s essential to think about plenty of factors. Style, length, keywords, and emotion are key components to consider. However, one often overlooked, and a necessary part of the content writing process is the intent of your copy. Without defining the goal of your content, your website will lack focus and potentially miss the mark when it comes to customer acquisition. What is the main purpose behind your text? What do you want your readers to know? Finding the answer to these questions before you start writing can not only improve the quality of your work but will help you understand what to write and where to begin.

Typically, all content revolves around three primary intents: to inform, to persuade, or to entertain. The informative text is used as an educational tool for your audience. Persuasive copy is used to convince your readers to buy a product or service, or to achieve a particular goal. Entertainment copy is used to evoke emotion out of your viewers. It’s possible for your content to have elements of all three intentions.

What are your long term goals in writing content?

Think about what you would like for your content. What is your motivation behind writing for your business? Consider these long-term goals before you begin writing anything. It’s important not to lose sight of your goals as you continue writing. Blogging is an ongoing process, and it’s easy to lose focus months or even a year after starting to blog.

Let’s take, for example, this blog. At Lafayette Louisiana Website Design, we blog to keep our readers informed and ultimately to drive new traffic and business to our website. We are building trust with our readers. As a source of knowledge, we want our clients to know that we can be trusted and we are up-to-date on all the latest website trends. We hope that with enough trust, we will eventually convert readers into clients.

Why Search Engines are Taking Search Intent Seriously

One of the most significant new ranking factors is the user’s search intent. The intent is if your content is relevant to what they meant to look up, not necessarily what they did look up. It’s important that the user that finds your page is reading what they intended to search. Otherwise, they will not stay around your website very long. You want the right readers for the correct articles with the right intent.

If you’re looking to build your online reputation and links to improve your search ranking, the intent of your copy is essential. To entice other sites to link to your content, it should be informative and entertaining more than persuasive. The shareability of informative or entertainment content is nearly double that of persuasive copy.

Informative Content

Consider what you know the most about your business. Your area of expertise is the perfect source of knowledge to share with your readers. It’s that kind of insider information that will build trust between yourself and your viewers. Even with a wealth of knowledge, it’s essential to do your research before writing an informative text. This research will help you when deciding what to write and give you sources to fall back on should you need help.

Persuasive Content

Often the most challenging copy to write, you need to walk a fine line between selling your services and authentically appealing to your readers. Sometimes your viewers aren’t even in the market to buy the product you are trying to sell. That makes persuasive text especially tricky to write. Many methods produce good results. Focus on using emotion and some information to aid in your goal of selling. Use positive language as well as personalizing your copy to appeal directly to your customers.

Entertaining Content

Typically entertaining content is either funny or sad. Be it a cute story about one of your clients, or a viral video that is making the rounds. It takes practice to write entertaining content effectively. It’s an entirely different writing style to informative or persuasive speech. It’s informal, and it can be challenging for the humor to translate. Use exaggerations and over the top expressions to help lighten your text. Sarcasm and witty humor can also be useful when writing entertaining copy.

Stay Focused!

With these tips in mind, it should be a lot easier to begin writing for a blog or webpage. Focus on your readers intent, your business’s goals, and the style of writing, and you are already ahead of the game. For blog management and content writing, contact Lafayette Louisiana Website Design today! 337 223 3305