The ABCs of SEO and What You Need to Know About Google Ads

So you’ve done a little research on Paid Ads and are bombarded with acronyms and technical jargon. It’s completely overwhelming at first. That’s why Lafayette Louisiana Website has created this simple guide explaining the ABCs of SEO. Don’t get caught off-guard by the next salesman trying to impress you with mumbo jumbo that they heard in a seminar once. We’ll teach you what you need to know about paid search marketing. In this article, we will list the main terms for Pay-Per-Click advertising.

Pay-Per-Click or PPC

PPC, pay-per-click, is a type of search engine marketing (SEM) that follows a paid advertising model. The beauty of PPC advertising is that you are only paying when people click on your ad. This makes PPC a particularly beneficial form of online marketing.

Search Engine Marketing (SEM)

SEM refers to any form of online marketing that targets Search Engines. Think of it as the umbrella under which all organic (unpaid) and paid advertising operates. Even though Google represents a large share of the search market, Yahoo, Bing, Duck Duck Go, and others can present an excellent opportunity to rank.

Cost-Per-Click (CPC)

CPC is the amount you would pay on each click for your search engine ad. When placing a Cost-Per-Click ad, you set the amount you are willing to pay for a single click on your ad. Naturally, you would assume that the more money you spend. The better placement you’ll get in the CPC auction. It’s more complicated though, as you are also rated based on relevancy and quality of content when bidding.

Ad Rank

Your Ad Rank is the value which decides the position your ad places in the search results page.

Quality Score

Each ad is given a Quality Score based on the clickthrough rate, quality of landing page, the relevance of keywords, and past performance. This quality score significantly impacts the amount you will pay per click.

Maximum Bid

When placing your ad, you can set the amount you are willing to spend on each ad and not to exceed. This can either be done manually, by setting the bid, or enhanced, which is adjusted by the search engines automatically. Enhanced typically changes the bid based on conversions or clicks and overall budget to spend your dollar during peak times better.

Campaign

Each search engine ad requires a Campaign. Your campaign can be comprised of multiple ads, or ad groups, which all fit a certain category or theme with a common goal in mind.

Ad Group

An Ad Group is a series of ads within the campaign that relate to specific keywords. Each Ad Group can have its own Cost Per Click assigned to it.

Keywords

Perhaps the most important part of the equation, Keywords are the targetted words or search terms. You will select which terms you are bidding for to rank whenever someone searches for them.

Ad Text

Ad text is the copy that is written in your ads to entice users to click through to your website. Keywords should be included in your ads that users are likely to search. Remember, the relevance of the keywords to the ad placement will affect your ads Quality Score.

Landing Page

The landing page is the page where users click through from the ad. It is the second half of the equation of your ad strategy. The most effective landing pages are specifically tailored to the audience you are targetting.

Focus Keyword Length and How it Can Help Your Rankings

You’ve heard of Long-tail Keywords, and you’re familiar with Short-Tail Keywords. But which should you focus on when you’re writing your website copy. It can be a delicate balancing act, but these are the reasons we believe you should focus on writing Short-Tail Keywords.

Keyword Length vs. Focus Keyword Length

Before writing your content, you should determine which Keyword you will focus on that page. While including a lot of long-tail keywords in your content can be extremely beneficial, your FOCUS keyword should remain short. Your focus keyword will likely be comprised of multiple words to rank for a specific search term. Multiple words make it more of a keyphrase than a keyword, but they act as the same.

Long-tail keyphrases are a great SEO strategy. The longer the Keyword, the more specific the audience will be. Specific audiences translate to less competition in Google rankings and a higher probability of getting on top. It’s also likely that the more accurate your audience is, the more likely they will be to convert into actual customers or subscribers.

So why does this matter if Long-tail keywords are a good thing?

What Makes a Focus Keyword Too Long

The Keyword you are focusing on might become too long when it begins to affect the quality of your content. Yes, it’s essential to include relevant search terms to what you are ranking for; however, Google also rates you on readability and sentence structure. You could also be penalized for keyword stuffing, or inserting too many of the same keywords into a paragraph to cheat the system.

Because Google will automatically pull the relevant terms from copy, it’s not essential to write your keyphrase precisely the same way each time it appears in your content.

Reducing your focus keywords, especially when using helpful plugins like Yoast or All in One can significantly improve your rankings. Using related keywords to your focus keyword will also help improve your content rankings and your search intent rankings. Search intent is what the user meant to look for vs. what they were searching.

Stay on Top of Your Insta-game with These New Features

Instagram Marketing

Nearly ten years ago, a new social media platform entered the scene, entirely geared towards the fast-scrolling, low attention span browsing we’ve all become accustomed to. Ten years later, Instagram is beginning to revolutionize the way people shop online. Giving birth to “Social Influencers” and sponsored ad content, Instagram is an increasingly useful tool for businesses. Instagram, which is now owned by Facebook, is now rolling out new features to help eCommerce shops realize their full potential.

Ensure that your business stays current with these new trends and features rolling out to Instagram in 2019.

Instagram Shopping Carts

What was almost certainly inevitable is the leap from browsing to buying. What was once a delicate process of enticing potential buyers and then directing them off of Instagram and into your shopping cart is now becoming a straightforward process. Slowly rolling out with a few accounts, Instagram is beginning to allow users to complete the check out process within the app itself. In-app purchasing has enormous potential to revolutionize the way influencers sell to their customers. Now instead of having to direct customers to their bios or links in the comments, they can instantly sell to their followers right there in the app. Expect the availability of Shopping Carts on Instagram to expand rapidly in the next year.

Shoppable Tags

On Instagram, there are Creators or Influencers whom brands use to push their products through various sponsorships. These Creators have previously been pigeonholed into linking click-through sites in comments and bio descriptions. Now, Instagram is rolling out Shoppable Tags. Creators can now tag a product in a photo or post and have that tag link directly to the website for purchasing information. Pushing viewers directly through to the site will exponentially decrease purchasing time and increase conversion rates from Instagram.

Share Posts in Stories

Finally, the feature everyone has been asking for: You are now able to share posts on Instagram in your Story. No more screenshots! This new feature is perfect for businesses owners with an eCom store. Now you can share users posting about your products directly to your Story. All you have to do is select the “Create a story with the post” option from the dropdown menu within the airplane button. And that’s it! Viewers can now tap on your shared post story and be linked directly back to the original user’s post. Your users get publicity, and you get free referrals!

Polling in Stories

Now creating a user poll is easier than ever. With built-in quiz stickers, you can now add multiple choice options to your stories for instant customer feedback. You will now be able to A/B test your customers in real time and see just what their opinions of your products are. Interactivity is endless with this feature. Imagine you’re a boutique which is going to buy clothes at a trade show. You can now instantly poll your customers and see which styles they would prefer.

Donations

With crowdfunding and cause-based marketing becoming more and more popular, Instagram is adding a way to raise money directly in the app. With Donation stickers for stories, you can create a button that directly links viewers to donate. These donations will go right to the designated nonprofit you have selected. There is also the option of viewing how many donations users have given.

Creator Profile

Instagram is now getting into the business page game with Creator Profiles. These profile pages will give analytics on engagement, demographics, and viewing stats allowing businesses to know exactly how their influencer sponsorships are being utilized. Ultimately, this new feature may be the most important in a long time as it will allow businesses to shop for their best CPC advertising dollars when looking into influencers. It will also enable top influencers to charge more accurately with the statistics to back it up. One of the more useful features for Creators will be the DM (or direct message) filtering, which automatically sorts by relevance. Now you will be able to see who is contacting you for what reason without having to sift through unwanted messages.

Hiding Likes

Perhaps the most controversial and game-changing feature is the ability to now hide the number of likes a picture has gotten. The owner can see the running total, but viewers cannot. Hiding likes is all in an attempt to decrease the competitive nature and give way to a more authentic service. The goal is to diminish viewer judgment of photos based on their amount of likes and more on the content of the post.

Whether these changes will dramatically impact the future of Instagram and online marketing remains to be seen. Some of the new features are in beta testing and only on select accounts with 10k+ followers. In the coming months, we will see them be rolled out more widely or adapted as feedback from Creators rolls in. For all the latest Social Media Marketing and for advice in running your campaigns, contact Lafayette LA Website Design at 337-223-3305.

Things to Know Before Launching a Successfully Monetized Website

Flower shop business owner working service

One of the most exciting steps for any new business owner is when their website finally goes live. Having an effective website can make or break your business. Launching the website is only half the battle, turning it into a successful part of your business is another animal. Perhaps the most crucial part of a new site is having a solid content strategy to build your brand authority. These are some of the most critical steps you can take before launching to monetize your website.

Choosing the right Web Developer and Hosting to give you the freedom to modify your website.

At Lafayette Louisiana Website Design, we pride ourselves on giving our clients the tools to succeed. No one knows your business as well as you do. By building websites using WordPress, it allows clients to easily edit and create webpages and blog posts on their own without having to rely on external help. Of course, having a helping hand when you get stuck on the technical side is always important. It’s so user-friendly that over 30% of the internet uses WordPress as their websites content management system (CMS).

We supply you with the tools and methodologies to make changes to your website, but we also make sure everything is to code and won’t penalize you on Google. Some clients don’t want to bother with the technical details of their website. For those clients, we can create pages for you and even have industry-leading content developers for solving your writer’s block.

What is your company’s purpose?

Defining your purpose is the first step in creating a clear marketing plan that is clearly defined. Your marketing strategy should strengthen your company’s brand, and authentically relates to customers’ needs. Through sharing your experiences and beliefs as a company, you establish a personal connection with your audience that shares similar experiences.

Defining your brand is a critical step in developing your Mission Statement, and will make developing a marketing strategy ten times easier. Your brand builds trust with your viewers and will ultimately drive them to become customers. Conveying your purpose through your Mission Statement is the best way to set your company apart from the competition. How does your business affect the lives of your customers? How are you achieving your company’s purpose? These are all things to consider when writing a Mission Statement.

Affiliate marketing is the easiest way to begin monetizing your site.

Wouldn’t it be great to have your website make money for you without having to sell your actual products or services? Well, that’s the beauty of Affiliate marketing! The most common way to begin affiliate marketing is to write about the services and products that you enjoy. If readers of your blog then purchase the services or products through an affiliate link, you get a commission.

The best part? It doesn’t cost anything to get started! Businesses everywhere want you to write about and recommend their products. It’s a genuine and low effort way for them to advertise. Some companies are willing to pay big money